MediaConsultia brought a distinctive and future-forward visual language to Jaya Plus, Chennai, by creating the Channel Ident and a complete range of on-air graphics that elevated the channel’s broadcast presence. Embracing VizRT technology at an early stage, the team developed a unified and impactful on-air design system that enhanced storytelling and brand recall. In parallel, MediaConsultia conducted hands-on training for the channel’s designers on VizRT, enabling seamless adoption and creative independence. The refreshed, holistic look and feel stood out in the regional news landscape and earned strong appreciation from industry peers for its clarity, innovation, and execution.